Pathway to Parenthood Foundation (PTPF) co-funds 30% to 50% of eligible IVF and surrogacy costs for approved applicants in Nigeria. Approved funding is paid directly to the treating provider, never as cash, and every payment is recorded against an application.
BeeTcore designed and built the website and set up business email on the PTPF domain. The brand and voice behind it are covered in the PTPF brand case study.
0.5s
95%
The people PTPF exists for are often reading late at night, on a phone, on mobile data, already carrying something heavy. A slow page or a confusing form can end the visit, and the application with it.
Donors need a different kind of proof: how the money moves and who checks it. Clinics need to see that PTPF respects clinical boundaries. One site had to give each of them a clear way in, without one audience drowning out another.
The design started from the approved copy, not a template. The homepage follows a single drawn pathway as the visitor scrolls, a direct line from the brand mark, and PTPF approved that direction before any other page was drawn. Deep green, gold and ivory set a calm, institutional tone, and Fraunces headlines bring warmth. Every screen was checked against one question: does this make the next step easier for a family? Designed to usability heuristics and WCAG 2.1 guidance. See more UI/UX design work.
Ten pages, built for speed first. The homepage loads in about half a second, scores grade A on GTmetrix and does not shift as it loads. Photos are compressed and sized for each screen, so a visitor on mobile data never waits on an image they cannot see. Every page has its own title, description and structured data, and the site is open to search engines and AI assistants. Built to the OWASP Top 10 for security, with strict browser security headers on every page. See BeeTcore’s web development and website performance services.
The eligibility check gives an answer in five questions and asks for nothing sensitive. Only then does the application appear, with a line explaining why each detail is needed. Each entry is saved before the thank-you shows, so a visitor never sees a thank-you for an application that did not arrive, and the PTPF team gets an alert straight away.
PTPF’s business email runs on its own domain. BeeTcore keeps the site updated, backed up and monitored through BeeTcare.
Three doors on the homepage, one clear process behind them, and pages that load before the reader has time to doubt.
PTPF launched in November 2026 with a site that opens almost instantly and asks families for nothing sensitive until they know they may qualify. The homepage loads in 0.5 seconds and scores 95% for performance.
Donors see how money moves before they are asked to give, and clinics see the boundaries PTPF keeps. For another fund built around one clear applicant journey, see the Nigeria Youth Futures Fund.
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