Six charging product lines. Three buyer types. One company building the infrastructure for electric mobility in Nigeria.
LumenCharge needed a platform that could serve all of them clearly, from residential homeowners to commercial operators to fleet managers, without losing any along the way. The brief was direct: visibility, and a showcase for every service they offer.
The harder problem was structure. Six products serving three audiences with different questions, budgets and timelines, on one site that still had to feel like one company.
Six products serving three buyer types is a navigation problem before it is a design problem. Residential homeowners, commercial operators and fleet managers arrive with different questions and different budgets. A single flat site would have buried half of them. The platform had to route each visitor to the right product without making the company look like six companies.
Six product lines. One navigable platform. Residential, commercial, fleet, software, hybrid and installation each reach the right audience. Every buyer finds exactly what they came for without searching.
The LumenCharge mobile app is built into the platform as a central product feature, not a footnote. “Locate a charging station in 2 minutes.” That is a product promise, placed where buyers see it.
Technical SEO, page speed and content structure were part of the build, not a tidy-up at the end.
One platform with a clear product switcher at the top of every page, so a homeowner, an operator and a fleet manager each land on the right product within one click. The app sits beside the products as a product of its own. Everything ships fast and indexable.
Within months of launch: 40% month-on-month visitor growth. LumenCharge was ranking for searches like “how much does EV charging cost in Nigeria.” The second most-visited page on the site is a blog post.
57% of visitors arrive from Nigeria. The remaining 43% come from the United States, Germany, the United Kingdom and beyond. For a first mover in an emerging market, that international reach signals more than awareness.
They delivered on the website as promised.
At BeeTcore we design, build and grow websites, platforms and digital products that keep working long after launch. Over a decade in, 550+ projects delivered.
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