Today, we’re launching our new logo as we begin a new phase in our growth and development. Change, they say, is inevitable and something that must be embraced. We, as well as many others, loved our old logo. Yet, here we are, attempting to explain why we have gone ahead to transform it.
We’re not just evolving for the sake of change, because that would not be a good enough reason.
The question then is, what is a good enough reason to change a logo? The answer is simple, it is no longer doing the job you want it to do—plus a simpler more distinctive transformation of it could do a better job.
Our previous logo was created before we launched in 2015. It was unique and distinct, always bearing the mark of our team being your core IT Solutions provider. To better drive this branding purpose, we’ve decided to evolve the logo to better communicate what we stand for.
Over the next few weeks, you’ll see all the other visuals around BeeTcore aligning around this new direction: on the website, social media, advertising, and in our products.
We’re still BeeTcore—Your preferred tech partner—Same vision, new impressions, even better experiences!
Love,
The team at BeeTcore 💙