Clarian Place logo

A child care website that turns visits into tours.

A website for Clarian Place Child Care & Learning Center in Columbus, Georgia. Six programmes, Calendly tour booking and a contact form, designed and built by BeeTcore and still maintained by BeeTcore.
SERVICES
Web Design
INDUSTRY
Education
COUNTRY
United States of America

About the project.

Clarian Place cares for children from 6 weeks to 5 years, with Private Pre-K, Before and After School Care and a Summer School for children up to 12.

Parents choosing a daycare want three answers fast: is it safe, does it fit my child’s age, and can I see it first? The site answers all three, and makes the last one a single tap.

Visitors since launch

3.1K

Of visits from a smartphone

50%

Visits from search engines

613

Building something with the same shape?

Clarian Place website cover, homepage, and the six programme cards

Challenge.

A daycare website has one job: get a parent through the door for a tour. Many local centres bury that behind a phone number and a wall of text.

Clarian needed six programmes explained clearly, a warm look that still feels trustworthy, and a way to book a visit without calling during work hours. Half of those parents would be on a phone.

Calendly tour booking, a programme page, and the Clarian Place site on three phones

Our process.

UI design

Research into the questions parents ask, a journey map from search to tour, then a design system built from the logo colours. Arch photo frames, playful doodles and colour-coded programme cards on a calm cream background. See the UI case study.

Web development

Built on WordPress. One template for all six programme pages, a jump-to menu on long pages, Calendly embedded on the Schedule a tour page, and a contact form that reaches the centre’s inbox. Built to WCAG 2.1 accessibility guidance and the OWASP Top 10 for security, and tested on mobile, tablet and desktop.

SEO

Pages mapped to the words parents search for: daycare, childcare, pre-K and after school care.

Maintenance

Updates, backups, security scans and monitoring under BeeTcare, BeeTcore’s ongoing care plan.

Solution.

A joyful, mobile-first site where every page leads to a tour.

  • Homepage with ages, programmes and a tour button on every screen
  • Six programme pages from one shared template
  • Schedule a tour with Calendly booking
  • Contact form, address, phone and email on every page
  • About page with curriculum goals and beliefs
  • Parent testimonials
  • Responsive on mobile, tablet and desktop, built to WCAG 2.1 and the OWASP Top 10
  • Ongoing maintenance with backups and security monitoring
Clarian Place about and contact pages, site results with most viewed pages, and the closing card

Results.

3.1K visitors and 6K page views since launch, with 88.8% of visitors in the United States. Google is the top source of visits, and search engines have sent 613 visits.

Half of all visits come from a smartphone. After the homepage, parents go straight to the Toddlers and Infants programmes, then Contact and Schedule a tour.

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We’re BeeTcore.

At BeeTcore we design, build and grow websites, platforms and digital products that keep working long after launch. Over a decade in, 550+ projects delivered.