The Zoma Brand

A bold mark for a UK meat processing business, built from one cleaver and four animals
SERVICES
Branding
INDUSTRY
Food
COUNTRY
United Kingdom
Zoma cleaver logo in white on Zoma Red

About the project.

Zoma processes and supplies meat across the United Kingdom: beef, lamb, pork and poultry. Its customers decide with their eyes first, at a shop window, on a label or on a delivery box.

Animals in one mark
4
Colours
3
Print applications: labels, stickers, butcher paper, uniform and signage
5

Building something with the same shape?

Challenge.

Meat buyers decide with their eyes, at a shop window, on a label or on a delivery box. The old look did not say what Zoma sells. The logo had to make that clear at a glance and stand out on a crowded counter.

Zoma logo, mark and wordmark on white, red and black

Solution.

One cleaver says butcher. Four animals cut from its blade say exactly what is on offer. A red sweep under the blade grounds the mark like a chopping board. Zoma Red and black do the rest, loud enough to read from across the street.

The wordmark is set in Harabara Mais Black: heavy, rounded and friendly, so a meat brand still feels welcoming. Montserrat supports it on labels, price boards and social posts.

What we delivered:

  • Logo design: full logo, mark, wordmark, and white and one-colour versions
  • Construction and clear space rules
  • Colour palette: Zoma Red #FF0000, Black #000000, White #FFFFFF
  • Typography: Harabara Mais Black for the logotype, Montserrat for supporting text
  • Illustration: beef, lamb, pork and poultry silhouettes
  • Print: packaging labels, stickers, butcher paper, uniform and shop signage
  • Communication style guide

When the logo says what you sell, the customer decides faster. That is the standard BeeTcore builds to. Explore our brand identity work

Zoma logo construction, colour and type, animal illustration, packaging, apron, shopfront and social posts

This brand is one brand I’m very proud to associate with. Personally I haven’t see any brand like theirs. Their professionalism and customer service is unparalleled The way they pay attention to every detail catches my heart each time. I would recommend them to everyone on a 1000% Keep on the good job guys. #HappyClient #zoeparisfoundation #zoma

Light Jachike
·
Director at Zoma

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We’re BeeTcore.

At BeeTcore we design, build and grow websites, platforms and digital products that keep working long after launch. Over a decade in, 550+ projects delivered.