Omolola Oyewumi is a US-based coach, mentor and author, and a certified member of the John Maxwell Team. Her work spans coaching, a blog, a podcast, live workshops and a book. She needed one site to hold all of it and turn visitors into clients, subscribers and readers.
Her audience found her on social media, Spotify, at events and by word of mouth. Each channel pointed somewhere different, and none asked visitors to take a next step.
Then came Grow2Become, her productivity planner. The new book needed its own space without pulling attention away from her coaching.
Warm clay tones, bold sans-serif headings and plenty of white space set a calm, personal tone. Clear paths lead to the six things she needed: read the blog, join the newsletter, book a call, listen to the podcast, see events and buy her work. A link to book a call sits in the footer of every page.
Calendly handles 15-minute calls, Mailchimp runs the newsletter, and the Grow to BECOME podcast plays on the page from Spotify. Every form is protected by reCAPTCHA, and Cloudflare, SSL and Google Analytics were in place from launch.
Grow2Become got its own page inside the same site, so readers stay in her world. The page leads with the promise and two buy buttons. The book details sit in cards you can scan quickly, with links straight to Amazon and WestBow Press, and readers registered for the virtual launch on the same page.
One site that does six jobs for one person. It introduces her, sells her coaching, publishes her blog, plays her podcast, promotes her events and sells her book.
One home for everything Omolola does. Visitors can book a call from any page, and subscribe or buy the book within a few taps. When the book launched, it went straight into a site her audience already knew, with no new domain to promote.
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