Pikwitjoy Fashion sells trendy, accessible clothing made for every body type. The ambition is global: one online home for people who love fashion and care how it is made.
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The business grew faster than the brand. Every post and product looked different, so customers met a new Pikwitjoy each time. A label that wants to sell worldwide needs to be recognised on a hang tag, a bag and a phone screen.
One mark carries the whole idea. The P and the shopping cart are drawn as a single shape, so the name and the act of shopping read together at a glance. It holds up from a favicon to a shopping bag.
The system around it is deliberately small. One confident pink, with Ink and Paper to support it. One typeface, Poppins, in two weights. Every touchpoint pulls from the same short list, which is what keeps the brand consistent as the business scales.
What we delivered:
#FF46A2, Ink #231F20, Paper #FFFFFFA brand should look like one company everywhere a customer meets it. That is the standard BeeTcore builds to. Explore our brand identity work
At BeeTcore we design, build and grow websites, platforms and digital products that keep working long after launch. Over a decade in, 550+ projects delivered.
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