Today, blogs can be seen as a form of social networking service. Bloggers do not only produce content to post on their blogs, but also often build social relations with their readers and other bloggers. Blogging can be fun and lucrative when done properly.
Starting your own blog doesn’t have to be complicated or expensive. In fact, more people are starting blogs every day. It seems that just about every person or business has a blog these days.
But if you’re like most people, you may not know where to get started. Starting a blog can be intimidating if you don’t have the required technological skills. Not to mention that the number of options available for starting a blog can be just plain confusing.
The good news is that the free step-by-step guide on this post removes any confusion from the process, and requires only the most basic computer skills. Before we discuss the steps in creating a blog for your business, it’s importance to know why you need to create a blog for your business.
- Become an expert
Blogging is a great way to boost your reputation. When you provide your readers with professional advice, you demonstrate your expertise. Whether you’re a financial consultant, artist or carpenter, you have knowledge that will be helpful to those people who are interested in your products or services.
It’s important that you always write about what you know best and what’s relevant to your audience. No one wants to read a blog about irrelevant topics.
- Become Visible
When it comes to increasing the chances that you’ll show up high on search engines like Google, blogging is full of benefits. Publishing new content on a regular basis reminds search engines that you exist and adds new pages to professional community.
You can capture the attention of readers on Facebook, Twitter, LinkedIn and Instagram. As you generate more traffic from social media, Google will be impressed as well. More traffic means a higher ranking on Google which means more traffic you just need to get the ball rolling and watch your site will climb the ranks.
- Keep your readers informed
Blogging isn’t just a way to establish your status as an expert. It also serves as a powerful tool for staying in contact with your past, present and future clients. Use your blog to let your community of readers know about a new product or service, wish them a happy new year or invite them to an event at your store. There are countless opportunities to keep your clientele informed and connect with your audience.
We also recommend distributing your blog in an online newsletter. By delivering each blog conveniently to your readers’ inbox, you’ll increase the number of people who read each new post.
- To expand your marketing strategy
Content marketing is content designed to generate interest in your business by being useful or entertaining, without specifically asking for something in return. This kind of writing can be very powerful over time and attract new site visitors without having to pay for them.
Providing information that is of interest to a large audience will help more people learn about your brand and give your reputation a boost.
- Always stay informed
Read news about your industry and track what your competitors are up to. Then, use your blog as a place to keep your client-base informed. Let them know about new technologies, inspiration you’ve found elsewhere online or the latest trends in your field. In time, your blog can become the place they go to find out what’s new.
- Improve on your writing
No one was born to be an expert in writing. Learning to write well takes time and practice. You have to write, rewrite, edit and sometimes throw it all out and start over again.
Blogging is that relatively risk-free way to improve your writing skills.
Becoming a better writer has lots of added benefits. Your vocabulary will improve and you’ll get more adept at organizing your writing and crafting a good argument. These skills will help you not only in business, but in many areas of your life.
- Earn money
Not only is blogging a great way to boost your website traffic and improve your writing skills, but a well-read blog is money in your pocket. It will bring in potential clients to your website at an increasing rate as you climb higher in the ranks of Google.
Just think – each new reader to your blog is a prospective customer!
If you are able to generate significant traffic, there are a lot of ways to capitalize on it: you can sign up for an affiliate program as an additional source of income or sell guest spots on your blog to other aspiring writers.
If you do go this route, however, a word to the wise: Choose your partners carefully and keep your industry and target market in mind.
You don’t want to reduce your credibility by creating a blog that’s packed with ads or full of irrelevant articles.
Have great idea or comments about blogging, why not share some below.
Thinking of starting a blog or making inquiries on Content Marketing, Newsletters or related topics?
Contact us now and we’ll be happy to assist with that.